Lujie Cai is a creative artist who has a background in brand identity and digital direction. She graduated with her master's degree from the Royal College of Art.

Her work combines an interdisciplinary approach and multiple media, including brand design, generative art, installation, and performance. She explores the details of daily life that are ignored by people and explores the relationship between man, nature, machines, and the future through immersive experience space and narrative expression.
She explores the details of daily life that are ignored by people and explores the relationship between man, nature, machine, and the future through immersive experience space and narrative expression.
She is also good at standing in the perspective of the brand, using a variety of media forms to deliver the concept of the brand. She examines the emergence of new technologies for telling stories, such as VR, AR, and mobile platforms, alongside the future of storytelling itself.

Royal College of Art, London, UK -
MA Digital Direction,
2021-2023


Shanghai Institute of Visual Art, Shanghai -
BA Brand identity and Public Space.
2015-2019